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Neda LahootiNeda Lahooti

Art Works

In creating conceptual and experimental works, my focus is on ideas and meanings that go beyond traditional techniques and aesthetics. Sometimes, using watercolor and linear design, I create abstract and free forms that evoke ambiguous and mysterious spaces, indirectly conveying emotions and psychological concepts, allowing the audience to draw their own interpretations. Additionally, by showcasing worn and old objects and tools, I seek to symbolize the passage of time, labor, or social and historical themes. These works, through the use of real objects and their artistic combination, offer a critique of consumerism, the environment, and contemporary issues. My aim is to invite the audience to reflect and contemplate, challenging the boundaries of traditional art and exploring deeper meanings and concepts in life and human experience.

In my professional life, I have applied my expertise across various sectors, honing my skills in advertising, branding, marketing, and packaging design, and gaining valuable insights into pre-market design considerations through printing supervision.

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  • HOME
  • About Me
  • Publication
  • Works
    • Art Works
    • Advertising & Industrial Photography
    • Logo and visual identity
    • Catalogue Design
    • Illustration
    • Photo Manipulation in Advertising
    • Motion Graphics Experiments
    • Product Design
    • Supervising Printer
  • Blog